The Team at WBT Grows for the Future

21 April, 2015

The World Bowls Tour are pleased to announce that they have SIGNED UP Eleven Sports & Entertainment as their sole Commercial Partner to assist WBT to grow and develop it’s Sponsorship portfolio and to assist to increase the number of Ranking and non Ranking events both here in the UK and to also assist with current ongoing discussions with other countries to develop Professional Events overseas.

Eleven Sports & Entertainment are a new and visionary sponsorship agency specialising in creating unique brand partnerships through a bespoke and innovative approach, helping rights holders drive revenue, generate interest and deliver greater fan experiences.Recently founded by David Bull and Spencer Hidge. David and Spencer are in an ideal position in assisting the WBT having GAINED valuable experience in securing high profile commercial partnerships at both agency and rights holder level working on behalf of the world’s largest events and venues across sport, culture, music and entertainment including the likes of the UEFA Champions League, Davis Cup tennis, Six Nations Rugby, the Gadget Show and the Barclaycard Arena. With clients such as Rolex, SEAT, Sky, Adecco, Nike and Coca Cola, David and Spencer have generated over a total of £10m combined in sponsorship revenue throughout their CAREERS.

David Bull, Director for Eleven Sports and Entertainment explains “WBT has a unique position as Bowls is a sport that has tremendous appeal to men and women of all ages, its popularity and international expansion continues to thrive and we at Eleven Sports and Entertainment are extremely excited at the prospect of working with the WBT and developing its sponsorship and commercial opportunities”

Richard Maddieson, CEO for World Bowls Tour added, “The addition of  Eleven Sports and Entertainment  to the team at WBT is an important part of the strategic development for the Professional Sport and we see this as an exciting move to meet the growing challenges and opportunities at the top level. ”